DonorViz

Turn fundraising data into decisions.

DonorViz is Shaff Group's approach to transforming complex fundraising data into clear, actionable intelligence. We work within an organization's existing data environment to design reporting structures, dashboards, and visualizations that help leaders understand performance, identify opportunity, and make better decisions.

More data doesn't always mean greater insight.

Fundraising organizations generate enormous amounts of information across CRMs, giving platforms, campaigns, digital channels, portfolios, and donor interactions.

The challenge isn't simply accessing the data. It's knowing what matters, what it means, and what to do next.

DonorViz brings structure to that complexity, connecting strategy, measurement, and visualization so organizations can move from reporting what happened to understanding why it happened and where opportunity exists.

What DonorViz Reveals.

See performance from every angle.

Fundraising Performance

Understand revenue, donors, retention, acquisition, upgrades, channels, appeals, campaigns, and long-term trends.

Annual Giving & Donor Growth

Identify movement across donor populations and understand where acquisition, retention, reactivation, and upgrade opportunities exist.

Major Gift Performance

Create visibility into portfolios, qualification, moves management, pipeline development, activity, and gift officer performance.

Campaign Performance

Track progress against goals, priorities, constituencies, gift levels, and campaign activity.

Digital & Channel Performance

Connect fundraising outcomes with email, paid media, giving platforms, digital acquisition, and other channels.

Executive Intelligence

Give leaders a clear view of the KPIs that matter without requiring them to navigate dozens of reports.

Client Perspective

Shaff Group helped us bring to life something our team had been dreaming about for years. They transformed our Annual Giving data into intuitive visualizations that allow us to move beyond simply viewing our data to identifying opportunities and taking action. Shaff Group brought an impressive combination of fundraising expertise and data fluency, and they were wonderful partners throughout the process.

— Katie Kerby, Senior Director, Annual Giving, University of Notre Dame

Built by fundraisers. Designed for decision-makers.

DonorViz isn't another system your team has to adopt.

Shaff Group works with your existing data, technology, and reporting environment to define the right measures, build the reporting architecture, and create intuitive dashboards designed around the decisions your organization needs to make.

Our approach combines fundraising expertise with business intelligence and data visualization. That means we don't begin with a dashboard template - we begin with the questions your organization needs to answer.

Where appropriate, DonorViz dashboards are developed within client-owned Tableau environments, allowing organizations to retain ownership of their data, reporting infrastructure, and visualizations.

The result is reporting that doesn't simply show what happened.
It helps leaders understand what matters next.

Explore DonorViz