Higher Education
Partnering with colleges and universities to build stronger advancement and engagement programs, inspire donors, and fund the priorities that shape the future of their institutions.
Shaff Group helps organizations strengthen performance through strategy, strategic alignment, and frameworks designed to drive growth.
Shaff Group was founded on the belief that meaningful growth begins inside an organization—with clear strategy, aligned leadership, actionable insight, and the ability to execute.
We bring those elements together to help organizations strengthen performance, deepen relationships, and turn ambitious goals into lasting impact.
About Shaff Group →Industries We Serve
Partnering with colleges and universities to build stronger advancement and engagement programs, inspire donors, and fund the priorities that shape the future of their institutions.
Building philanthropic programs that deepen community engagement, strengthen donor relationships, and sustain exceptional educational experiences.
Mobilizing supporters and strengthening fundraising programs to build the resources organizations need to advance ambitious missions and create lasting change.
Strengthening grateful patient and family philanthropy, clinician engagement, and fundraising programs that advance exceptional care, research, and innovation.
What We Build
Aligning leaders, teams, priorities, and resources around a clear strategy built for sustained performance.
Building the strategy, infrastructure, priorities, and organizational readiness required to launch and sustain ambitious campaigns.
Designing integrated programs that strengthen acquisition, retention, participation, recurring giving, and donor progression.
Strengthening qualification, portfolio strategy, moves management, and pipeline development.
Creating donor journeys, stewardship strategies, and engagement systems that deepen relationships and grow lifetime philanthropic value.
Transforming complex data into actionable insight through reporting strategy, data architecture, custom visualization, and performance measurement.
Integrating brand, content, SEO, paid media, email, web, and digital acquisition strategies to expand reach, strengthen engagement, and drive measurable growth.
Executive coaching, team development, training, and talent strategy to support high-performing organizations.
The Triple Crown
Triple Crown is Shaff Group's strategic framework, designed to bring advancement strategy, institutional alignment, and donor opportunity into sharper focus.
Explore Triple Crown →Selected Work
Client Perspective
SG’s data-driven approach transformed our annual fund. Not only did we finish the year stronger than ever, but we also achieved record impact, strengthened donor relationships, and positioned the program for long-term success. Their partnership has been invaluable for both our fundraising strategy and our mission.
— Darren Parker, Director of Development, Tennessee Wildlife Federation
In preparing for our comprehensive campaign, we didn’t want a cookie-cutter firm—we wanted a partner who truly understood our institution and community. Shaff Group delivered. They helped us maximize limited resources, craft compelling narratives, and sharpen our fundraising strategy. Thanks to SG, we’re better positioned to engage stakeholders and drive results.
— Michael K. Kingan, Vice President for Institutional Advancement and Executive Director, SCSU Foundation
Shaff Group transformed our stewardship program with a strategic, relationship-focused model. Their expertise in higher education and donor engagement helped us elevate how we recognize and retain our major and principal donors. Their insights and implementation exceeded expectations.
— Chastity Carrigan, Senior Vice President of Development, Texas A&M Foundation
SG’s assessment and recommendations transformed our fundraising efforts. Their strategic guidance brought improvements and delivered outstanding results for our organization. We highly recommend their expertise.
— Evelyn Buchanan, VP for University Advancement, California State University – East Bay
Through our collaboration with Shaff Group, we have significantly elevated brand awareness and lead generation at the Jacobs School. Our strategic initiatives have driven enrollment growth and enhanced philanthropic engagement. This partnership has been pivotal in achieving impactful results that strengthen our presence across digital platforms.
— Dean Albert P. Pisano, UC San Diego Jacobs School of Engineering
Shaff Group helped us transform several years of differing data into an actionable plan to enhance our philanthropic efforts. The team is communicative, creative and served as a wonderful thought partner as we leveraged their data analysis expertise to build a more robust and sustainable program.
— Jeralynn Miller, Executive Director, Development Operations, National Public Radio
We knew that we were going to need a strong strategy, expertise, and a personalized partnership to have a successful capital campaign to expand our impact and serve our community. Shaff Group has been with us every step of the way, helping us reach our goals.
— Chris Maynard, Director of Fund Development, Tuerk House
Working with Shaff Group helped Project Healing Waters transform our annual giving program into a more strategic, data-informed engine for growth. Their focus on donor acquisition, retention, and pipeline development gave us the clarity and structure we needed to strengthen donor relationships and support long-term sustainability. The team understands how to align fundraising strategy with mission, and the results speak for themselves.
— Michael Cather, Vice President of Development, Project Healing Waters
The Texas A&M Foundation engaged Shaff Group to assess our stewardship strategy and design a model for long‑term success. What sets SG apart is not only the strength of the Donor Success Model, but also the way the team partnered with us throughout the process.
— Chelsea Werdel, Senior Director of Donor Success, Texas A&M Foundation
Shaff Group helped us transform our digital fundraising from a series of campaigns into a true year-round strategy. In our first year, we significantly increased web traffic, grew paid advertising traffic by 50%, and saw revenue increase by 85% during key campaign periods. The team is strategic, data-driven, and consistently pushes innovation. They have become a true strategic partner in helping the University of Oklahoma stay at the forefront of digital fundraising and donor engagement.
— Tony Dickey, Senior Director of Annual Giving, Oklahoma University Foundation
Shaff Group helped us bring to life something our team had been dreaming about for years. They transformed our Annual Giving data into intuitive visualizations that allow us to move beyond simply viewing our data to identifying opportunities and taking action. Shaff Group brought an impressive combination of fundraising expertise and data fluency, and they were wonderful partners throughout the process.
— Katie Kerby, Senior Director, Annual Giving, University of Notre Dame
Shaff Group is a valued strategic partner who is helping the Schwarzman Animal Medical Center create a more data-driven approach to donor acquisition, engagement and retention. Brittany Shaff and her team are collaborative, responsive, and provide professional, clear and actionable recommendations. They are a pleasure to work with, and I always have complete confidence that they will execute efficiently and precisely.
— Pamela Butler, Executive Director of Development, The Schwarzman Animal Center
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